Fascinating facts and tantalizing trivia! Slow down, steer clear of crazy and take a side road to sanity with Bob & Marcia Smith.
About Bob & Marcia
Bob & Marcia Smith are writer-producers living in Cedarburg, Wisconsin. Bob has a background in radio and corporate advertising. Marcia was a news reporter and freelance writer. They went into business together as Creative Spark and never looked back.
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WordSmithing since '82
Common name Uncommon voice
Bob worked a decade in radio before colliding with Marcia. Within days, they became creative partners and were soon winning copywriting awards. In 1983, they moved to Wisconsin, where Bob became a brand and marketing manager for Milwaukee Ad agencies and a Fortune 500 company. In 2004, he left the corporate world and with Marcia, launched Creative Spark, serving industrial, financial, and lifestyle brands.
"Who the hell are you?"
"Who the hell are you?" were the first words Marcia said to Bob in 1982. Their chemistry has been cooking ever since. Marcia was a newspaper reporter in Iowa and Michigan before starting her own freelance marketing communications business in Milwaukee. When Bob left his wingtips behind, he helped her re-brand it Creative Spark Inc. In 2016, Marcia happily retired but still advises Bob on a very regular basis.