Bob and Marcia Smith are writer-producers living in Cedarburg, Wisconsin. Bob has a background in commercial radio and corporate advertising. Marcia was a news reporter and freelance writer. They went into business together as Creative Spark and never looked back. Bob is a trivia nerd and audio lover who dragged Marcia into this podcast.
Bob worked a decade in radio before colliding with Marcia. Within days, they became creative partners and were soon winning copywriting awards. In 1983, they moved to Wisconsin, where Bob became a brand and marketing manager for Milwaukee Ad agencies and a Fortune 500 company. In 2004, he left the corporate world to join forces with Marcia, launching Creative Spark. Together they produced content for industrial, financial, and lifestyle brands.
Who the hell are you?
"Who the hell are you?" were the first words Marcia said to Bob in 1982. Their chemistry has been cooking ever since. Marcia was a newspaper reporter in Iowa and Michigan before starting her own freelance marketing business in Milwaukee. When Bob was ready to leave his wingtips behind, he joined her business which they re-branded Creative Spark. In 2016, Marcia happily retired but still advises Bob on a very regular basis.